SHOPDROPPING is an ongoing project in which I alter the packaging of goods and shopdrop the items back onto store shelves. The shopdropped works act as a series of art objects that people can purchase from the store. Because the barcodes and price tags are left intact purchasing the altered items before they are discovered and removed is possible. In one instance shopdropped canned goods were even restocked to a new aisle based on the barcode information.
SHOPDROPPING strives to take back a share of the visual space we encounter on daily basis. Similar to the way street art stakes a claim to public space for self expression, my shopdropping project subverts commercial space for artistic use in an attempt to disrupt the mundane commercial process with a purely artistic moment. The vibrant individuality of each image is a stark contrast to the repetitive, functional, package design that is replaced. Shopdropping gives voice to the pervasive disillusionment from our increasingly commercial society. A voice that is, paradoxically, made possible only by commercial technological advancements.