Do you ever notice an oversight so apparent, so unbelievably obvious it is almost embarrassing to correct?

Shopdrop: To covertly place merchandise objects on display in a store. A form of “culture jamming” s. reverse shoplift, droplift*

* “Merchandise” are products of commerce; because shopdropping is capable of being explicitly opposed to commercial aims the change to the more neutral “objects” is self evident and overdue. (RWH – April 14, 2010)

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